Young modern : Adelaide's magazine for the younger set

Young Modern began in February 1962 and became the 'bible' for Adelaide teenagers.
...young people everywhere in South Australia now have their very own magazine produced exclusively for them and not linked in any way with anything published for "squares". Editorial, volume 1 number 1, February 15, 1962.
Young Modern's aim was to present young people's news and views. Articles included fashion tips, behaviour advice, pop star interviews and reviews from the pop, jazz and folk scenes. Advertisements for dances and clubs also featured prominently.

Managing editor, Ron Tremaine, also ran the Princeton Club and is quoted on page 82 of the book SA great it's our music 1956-1986 : It was an era when there was a good quality dance in almost every suburb. So it was a music industry supported by thirty or forty clubs, the KT Club, the Princeton Club, The Locomotion, and the Miami...so it was an industry that supported a publication...it was a happy marriage of rock 'n' roll gossip, entertainment gossip and subject matter that I felt young people should concern themselves with at the time.

The magazine later expanded its readership to Melbourne and ended in June 1965.

These covers some young men looking forward to the Beatles concert in 1964, and local artists The Drifters featuring Barrie McAskill (1963), John E Broome and the Handels (1965) and the Twilights (1965). The back cover has an ad for the TV show Woodies Teentime with presenter Ian Fairweather (1962). The article and photographs from the 27 November 1963 edition shows Scott's Lounge in Rundle Street and the Glenelg Sound Lounge. The advertisements are from 22 July 1964 and show just a few of the clubs around Adelaide that teenagers could attend to meet, dance and listen to music.

This item is reproduced courtesy of Mr Ron Tremaine. It may be printed or saved for research or study. Use for any other purpose requires written permission from Mr Ron Tremaine. To request approval, complete the Quote for Copy/Permission form.