The official program of the Travellers' and Warehousemen's Fancy Dress Patriotic carnival held at the  Adelaide Oval, October 17th, 1914. 

"Proceeds are to be entirely devoted to the Mayor of Adelaide's Patriotic Fund"

‘Knights of the Road’ was the name used for travelling salesmen. They set trends and influenced rural South Australians, and were often a main source of gossip and news before World War I ushered in motor transport, wireless and the telephone. In 1874 the Commercial Travellers and Warehousemen’s Club opened in SA: concerned with the welfare of its members objectives included establishing a scholarship fund for their sons to potentially attend St Peter’s College. Gradually, the club involved Adelaide’s most eminent citizens. Sir ET Smith became their Patron. 

This patriotic association opened their own Rifle Club 1900. New headquarters opened in Pirie Street in 1909. Also in 1909 and in 1911 a Fancy Dress Carnival and Football match for charity were held, to benefit the Our Boys Institute, Adelaide City Mission, and Boys Home at Walkerville.   During the Great War, Lady Carola Galway, the Governor’s wife used her influence and the Patriotic carnival, with The Tramways Military Band’s stirring music, was exclusively in aid of the Mayor of Adelaide’s Patriotic Fund.  A Grand Carnival in aid of the Army Nurses Day Fund was held by the Travellers and Warehousemen’s Association at Adelaide Oval in October 1917 with a witty published program. 

The connection between the humble traveller and the business tycoon was expressed in the 1920 Program of Commercial Travellers carnival, Jubilee Oval, Underneath the badinage and jest, always apparent in the Traveller, there is the earnestness of purpose without which a Salesman cannot hope to succeed .His marketing ingenuity creates employment for the many workers who manufacture his wares in factories, and those who create the primary materials for those products (miners etc.  
It was a small publication, bristling with puns. Its black and white cover was relieved only by the red crest of the new Governor Weigall, demonstrating his patronage. It was held to raise funds to augment the Capital of the relief fund for the Commercial Travellers Association suggesting that the returned servicemen who had once been commercial travellers were in dire straits.

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